Everything You Need to Know About Creating Videos for Your Business (Even If You Have No Video Experience)

Last year, Indianapolis-based building-restoration company Hays + Sons had a website and a Facebook and Twitter presence, but it tended to get lost amid a horde of competitors. Then tornadoes hit Kokomo, Indiana, and the company decided the time was right to try social video.

A Facebook clip documenting the tornado damage has clocked 9,500 views on Facebook--extra--¬≠ordinary for a local business in an industry not known for its "clickability"--and, says co-founder Mark Hays, "it helped us communicate our message from the customer's point of view. It sets us apart from our competition when the user is trying to pick between companies." Facebook generates an average of eight billion video views per day, and YouTube reaches more 18- to 49-year-olds than any cable network in the U.S. Yet only around half of small-business owners have made a video, social or otherwise, in the past year. That opens the field for companies like Hays + Sons.

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By Etelka Lehoczky

Freelance writer@EtelkaL