Although many people don't know it, Press Releases are one of the top marketing tools to get

your website not only traffic but popularity as well. So, what is a press release actually?

A press release is an announcement of either your business, a new product that will be

launching soon, or even a new service that your business will be offering, etc.

Press releases are much like articles, however a press release is viewed as more newsworthy

content rather than informative and educational. Although you can incorporate those two

adjectives into press releases as well, the typical press release speaks in a more formal and

professional tone.

Press releases can also be very beneficial for your business and your end sales. Although a

press release is not meant to sound like a sales promotion, you are however informing them

of a new product or website that will become available soon in hopes to pulling sales in for

your future launch. Many people don't realize really how effective this type of marketing

strategy can be for both them and their business.