Beyonce x Ivy Park Breakdown: Everything You Need to Know

I'm not a beyhive fan. However, when anyone launches anything that takes up my Facebook feed. I'm looking it up immediately. If you're not aware, Beyonce is launching her own fitness line called Ivy Park.

Here's the promo video.

IVY PARK is merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field.

THE BREAKDOWN

Being that I'm a person that wants to know everything in a nutshell, here it is..

• Launches April 14th
• 200 piece collection expected (activewear & leisure wear)
• Prices range from $30-$200
• 3 Major Stores to purchase from: Nordstrom, Topshop, Net-A-Porter
• No you can not purchase the clothing from Ivy Park's website
• Joint venture with Topshop owner Sir Philip Green

So what are your thoughts? Do you think this is just a pop-up brand or something that will become a serious competitor among leisure sport apparel brands?