$10 Mill in a Day: The Kim K Way
Hate her or love her, but you have to admit that Kim Kardashian-West is a beauty boss! Her newest project made $10 million in just ONE DAY of selling perfume worldwide! What's even more remarkable is that not a single customer has smelled it yet. Kim's fragrance hit the online world on last Wednesday morning. Customers got to choose between 3 fragrances -- Crystal Gardenia, Crystal Gardenia Oud and Crystal Gardenia Citrus. Only 300,000 bottles were produced. Kim is projected to make over $14million before the Thanksgiving Holiday. #FYoBlackFridaySales
Packaged in bottles that look like jagged crystals, the scents are said to have healing properties. Kardashian-West recently opened up about how the idea for the perfumes came as a result of her own healing process after she was robbed at gunpoint in Paris, France in 2016. This is the perfect example of monetizing a test turned testimony.